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The influence of medical education on the wider pharmaceutical landscape

Posted on 15 April 2020 by James Seed

Copy Of Blog Graphics   Volcanic (2)

The influence of medical education on the wider pharmaceutical landscape

Posted on 15 April 2020 by James Seed


​Those working in medical education play a vital role throughout pre-launch and post-launch phases of treatment development. Working in the industry means that you can have a direct effect on the success of treatments by providing healthcare professionals (HCPs) with educational programmes; these programmes focus on advances in therapeutic management and engage HCPs to change the way they treat their patients.

This week we spoke to James Seed, Managing Director at Wave Healthcare Communications, about the modern medical education landscape and what developments in the sector mean for those working in the field. 


What is medical education?

The term medical education covers a wide range of programmes that aim to provide evidence and endorsement for the effective use of medicines. These can be anything from webinars, symposia and animations through to developing and maintaining websites. The programmes are usually sponsored by pharmaceutical companies.


Why was Wave established?

We set up Wave in 2001 because we felt there was a need to provide clients with compelling medical education programmes delivered by people who know what they’re talking about and enjoy what they do. At that time, we felt that there was a gap in the market for people who could deliver medical education programmes that aligned with a client’s brand and marketing objectives. This approach was welcomed by our clients to the extent that many of them have worked with us since that time and with many others for over 10 years.


What is so good about working in medical education?

We are often working with cutting edge medicines which challenge the way diseases have been treated in the past. Our challenge is to communicate the benefits of these medical breakthroughs by working with the experts in each particular disease area. We are currently working with medicines providing new approaches to treating cancer, diabetes, cardiovascular disease, mental health and anti-infectives. This gives you an idea of the variety and intriguing work that we are involved with.


What do clients think of your work?

We continue to get great feedback from our clients, and we are particularly proud of working for four of the top five pharmaceutical companies in the world. When asked why they like working with us, our clients focus on the trust they have in us: the trust to create innovative programmes and deliver them accurately and on time.


How is medical education evolving?

When you look at any form of communication over the last 20 years the biggest impact has been the availability of digital channels. It's exactly the same in medical education and we have found some innovative ways of incorporating these channels. However, our core belief is that medical communication is always about the message and the content. This is where we really excel, by simplifying what can sometimes be complex messages and working with clinical experts to make those messages as compelling as possible.


What kind of person does Wave look to hire?

We continue to grow and are looking for more of the same type of people that currently work for us, a team of driven, talented and enthusiastic people. We welcome everyone from experienced programme handlers, medical writers and editors through to people who would like to learn the ropes through our editorial assistant or programme executive roles.


What makes Wave different?

Our structure at Wave really sets us apart as it is designed to encourage our people to be engaged in all aspects of our programmes. We start by assessing and understanding the clients’ brand objectives, meaning we can ensure that the content we create does everything it can to support their key messages in the most compelling way possible. Working within this structure gives you a feel for the breadth of career opportunities in medical education.